Some easy wins
Make it clear that reuse is accepted, endorsed and celebrated, particularly at point of refill.1
Focus on, and encourage, early adopters – a consistent demonstration of reuse by people at all levels adds credibility and influence.
Track your impact
Setting and measuring reuse targets is a great motivator – as is celebrating your wins! We have a reuse calculator tool to help you track the number of disposables you have diverted from landfill.
The stick, not the carrot
Charging extra for disposable cups means that customers pay for the waste they create. It is important that this communication is managed with integrity and supported by whole business behaviours.
Don’t underestimate taking people’s views into account – get people on board before you act. Understand and seek to address any concerns.
Do the work
Does your operational service model support reuse? Consider how will KeepCups be handed over, washed, refilled, stored – planning and making reuse easy is critical.