Responsible Business

As wilderness shrinks and biodiversity verges on collapse – it is insanity to plant trees with one hand and clear them with the other.

Life Cycle Analysis, or LCA, is a means of assessing the environmental impact of a product over its entire life cycle, including raw material extraction, manufacture, transport, packaging, use and end of life.

Jeff is Managing Director of Sea Shepherd Australia and a Director of Sea Shepherd Global. We caught up with him to talk impact and campaigning.

Recycling allows us to feel good while continuing to consume at breakneck speed. The call grows more urgent to shift away from hyper consumption and linear, take-make-waste thinking to a circular economy that prioritises reduction, reuse and repair, and where recycling is the last option.