Keep Up with KeepCup

There are reams of customer insights data that will tell you that customers have a preference for sustainable products and will pay more for them. Consequently, products that claim to be environmentally friendly have flooded the market. Lifecycle analysis can...

We've always been dedicated to sustainability here at KeepCup, it’s how the business started and it’s why we continue our work. The challenge Our customers love clear products, to see and enjoy the deliciousness of their drink. Tritan Copolyester, while...

Reuse is always better than single use. Isn’t it? In April 2023 Starbucks gave away almost 70,000 “reusable cups” to customers. They did the same thing back in 2011 with a similar pledge about reuse that was not continued beyond...

From a brewed-at-home staple before you jump in the car to a spill-free commute after rush hour at the café, the way you carry your coffee and drinks is an important part of your day. Whether you’re a leisurely sipper...

Design and sustainability are inextricably linked at KeepCup, and where one goes the other follows. And while we started with coffee, we realise that behaviour change is required well beyond the coffee drinking moment. So, our new twist fit Helix...

Celebrating success is important. For a fourth time, B Lab has named KeepCup one of the Best for theWorldâ„¢ in the environment impact category, meaning our B Corp score is in the top 5% in our employee size group, globally,...

It was a wonderful moment when KeepCup became one of the founding B Corps in Australia in 2014. In the early frenetic days of the business, we welcomed the practical framework B Corp certification provided, ensuring we focused as much...

"Never doubt that a small group of committed citizens can change the world: indeed it's the only thing that ever has." - Margaret Mead Who are you voting for? It's difficult for us to ask politicians to hold themselves to...

Every year, we check in on our customers to keep our finger on the pulse and understand what matters to you. What you tell us in our annual Reuse Survey paints a solid picture of your changing attitudes towards reuse,...