Keep Up with KeepCup

Reuse is moving from niche to default in Australian households, and the shape of that shift is worth understanding. This is what we're seeing across our customer community, what the pattern means for the next phase of the disposable economy,...

Australia is a country with extraordinary climate vulnerability and extraordinary climate opportunity. We have some of the world's highest per-capita emissions, some of the world's strongest renewable energy resources, some of the world's most climate-exposed ecosystems and agriculture. The gap...

Most reusable products don't have a takeback program. That's the simple reason "recyclable" claims often don't translate into recovered material at end-of-life — the manufacturer designs the product, then washes their hands of what happens after the customer is done...

B Lab's Best for the World honourees represent the strongest verified environmental, social and governance performance within the global Certified B Corporation community. KeepCup has been honoured multiple times across the program's history. It's a recognition we're proud of —...

KeepCup was never about awards and accolades. It was a simple idea to outperform the disposable coffee cup and reduce waste, all while enjoying the everyday pleasures that make life a little more sparkly. The reward of knowing you were...

The circular economy is a structural shift in how we make, use and recover material. It is the economy of repair, reuse, refurbishment and recycling — the alternative to the linear model of extract, manufacture, discard. KeepCup's product design has...

Packaging is the most visible part of any product's environmental story. It's what customers see, touch and discard before they even use the thing they bought. For a brand making sustainability claims, packaging has to match the brand. Anything less...

When KeepCup certified as a B Corporation in 2017, the Australian B Corp community was a small group of pioneer businesses. Today the community is many times larger, and the growth has been accelerating. The movement has gone from niche...